Prepare yourself to feel medicals bad. Doctors enter medicine with the hope of making patients feel better. However, when delivering bad news, that's not what happens. No matter how people feel before I give them bad news, afterward they always feel worse. If I don't recognize this as normal, that working hard to make people feel good about bad news is not only counterproductive to the grieving process but potentially deleterious for our doctor-patient relationship, in the long run I'll add to my patients' pain rather than diminish it.
The best thing medicals fake about mortgage loan is that you can obtain it without qualification or without ever making a single monthly payment. Instead, you get a chance to have additional cash in your pockets for larger expenditure...seems like a great piece of news for older people in 2009!
With medicals bad and fake the news out there it can't be taken back. The only thing you CAN do, though, is maintain a level of dignity for "Joe" by assuring him that the discussion is just between the two of you.
On the road to regaining trust, try actually changing your behavior. Just look at how many celebrities sign up for rehab. It is so effective that courtroom judges grant leniency when someone admits they have a problem with substance abuse and voluntarily checks themselves in. Changing your dysfunctional activities goes a very long way to regaining trust. Time may reveal duplicity on your part, but consider your immediate actions. They are the ones that show up in the history books.
Designate a particular staff member to take care of patient needs in the reception. In most hospitals and clinics, the receptionist has to take care of the telephone calls, scheduling the doctor's activity, filling out forms, and meeting incoming patients.
There are many factors to weigh when considering the need to send out a press release. As a book publicist I have sent thousands of releases over the years and while there are no hard and fast rules, the most important factor is that you've got to make sure it's newsworthy and useful to the reader. Anything else and it's just a waste of time for the members of the media.